Answers
Does Quality Score still matter?
As a diagnostic, yes. As a target to optimise, no.
The short answer
As a diagnostic, yes. As a target to optimise, no.
It tells you whether Google thinks your ad and landing page match the search. Low scores across a group usually mean your targeting drifted from your offer.
Chasing the number itself is wasted effort. Fix relevance and it follows.
Want this answered about your account?
Send it over. The teardown is free and yours either way.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account