Answers
What is Performance Max?
One automated Google campaign that serves across Search, Shopping, YouTube, Display and Gmail from a single set of assets.
The short answer
One automated Google campaign that serves across Search, Shopping, YouTube, Display and Gmail from a single set of assets.
You give it a budget, a goal, a product feed and creative assets, and Google decides where to show them. You do not pick keywords or placements.
The trade is reach for control: it reaches inventory you cannot easily buy otherwise, but you see far less of what you paid for, and it will happily serve against your own brand searches unless you fence it off.
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