Answers
What is Demand Gen in Google Ads?
Google’s paid-social-style campaign across YouTube, Discover and Gmail, aimed by audience rather than keyword.
The short answer
Google’s paid-social-style campaign across YouTube, Discover and Gmail, aimed by audience rather than keyword.
You supply image and video assets plus an audience definition, and it finds buyers across Google’s own surfaces. It behaves much more like Meta than like Search.
Crucially it does not need a Merchant Center, which makes it the channel that keeps a suspended store selling while an appeal is in review.
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