Answers
What is Ad Rank?
The score that decides whether your ad shows and where — bid is only part of it.
The short answer
The score that decides whether your ad shows and where — bid is only part of it.
It combines your bid with expected click-through rate, ad relevance, landing page experience and the impact of your assets.
Which is why a more relevant advertiser routinely beats a richer one, and why relevance work lowers what you pay for the same position.
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