Answers
What is a good CTR for Google Shopping?
It varies too much by category to quote, but a falling CTR on a previously good product is a real signal.
The short answer
It varies too much by category to quote, but a falling CTR on a previously good product is a real signal.
Compare against your own history rather than an industry figure. A drop usually means your image, price or title stopped being competitive in the auction you are in.
Price is the biggest lever in Shopping CTR, because the buyer sees it before they click.
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