Answers
What is a normal cost per click?
Too variable to quote — compare against your own history and your maximum CPA.
The short answer
Too variable to quote — compare against your own history and your maximum CPA.
CPCs differ by an order of magnitude across categories and countries. An industry average tells you nothing about your auction.
What matters is whether the resulting cost per order fits under your ceiling. A dearer click that converts twice as often is cheaper.
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