Answers
What is a good conversion rate for a Shopify store?
Context-dependent and easy to game. A rising conversion rate with falling revenue usually means you narrowed targeting.
The short answer
Context-dependent and easy to game. A rising conversion rate with falling revenue usually means you narrowed targeting.
Rates vary enormously by price point, category and traffic source. Branded search converts many times better than cold discovery, so an account that looks like it improved may simply have shifted its traffic mix.
Judge it alongside volume and CPA. Narrowing targeting raises conversion rate while shrinking the business — technically an improvement, commercially a retreat.
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