Answers
What happens to my ads if I change domain?
Expect a fresh review and a dip. Plan it, do not improvise it.
The short answer
Expect a fresh review and a dip. Plan it, do not improvise it.
A new domain has no history with Google. Merchant Center needs re-verification and claims, and tracking has to be re-checked end to end.
If the old domain had a suspension, moving to a new one without fixing the cause reads as circumvention — which is worse than the original problem.
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