Answers
Are ad assets and sitelinks worth setting up?
Yes — they are free real estate and they lift CTR, but they are not a fix for a bad offer.
The short answer
Yes — they are free real estate and they lift CTR, but they are not a fix for a bad offer.
Sitelinks, callouts, structured snippets and images expand your ad and give buyers more reasons to click. On brand terms they also push competitors down the page.
Keep them specific: real categories, real policies, real prices. Generic callouts like "great service" add nothing.
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