Answers
Is maximise clicks ever the right bid strategy?
Briefly, to gather data on a new account. Never as a destination.
The short answer
Briefly, to gather data on a new account. Never as a destination.
It buys volume regardless of quality, which is occasionally useful when you have no conversion history and need search term data fast.
Leave it running and it will happily spend your budget on the cheapest clicks it can find.
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