Answers
Should I apply Google’s recommendations?
Read them, apply few. Many raise spend rather than profit.
The short answer
Read them, apply few. Many raise spend rather than profit.
Some are genuinely useful — broken tracking, disapprovals, missing assets. Others push broad match, budget increases and auto-applied changes that suit Google’s revenue more than yours.
Turn off auto-apply. Decide each one deliberately.
Want this answered about your account?
Send it over. The teardown is free and yours either way.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account