Answers
What should I do when a best-seller goes out of stock?
Pause it in the feed and move its budget, rather than letting the campaign spend on nothing.
The short answer
Pause it in the feed and move its budget, rather than letting the campaign spend on nothing.
If availability is not synced, Google keeps serving a product nobody can buy — that is wasted spend and a misrepresentation risk at the same time.
Where the product is coming back soon, keep the campaign structure and conversion history intact, and simply exclude the item until it returns.
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