Should I hire an agency or run Google Ads myself?
Do it yourself while the account is small and your time is cheap. Hire when the spend outgrows the attention you can give it.
The short answer
Do it yourself while the account is small and your time is cheap. Hire when the spend outgrows the attention you can give it.
Running it yourself is genuinely the cheapest option and you learn the account properly. The costs are that the tuition is paid in ad spend, it is a daily job rather than a weekly one, and a suspension can stop you dead while you work out what happened.
The honest threshold is when the money you are losing to inattention exceeds what management would cost. At 10% of spend, that arrives sooner than most people think — but we will tell you if you are not there yet.
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