Answers
Is Performance Max good for eCommerce?
Yes, once the account is ready for it — and it will quietly absorb your brand traffic if you let it.
The short answer
Yes, once the account is ready for it — and it will quietly absorb your brand traffic if you let it.
PMax needs conversion volume, correct conversion values, a healthy feed and real creative. Given those, it reaches surfaces you cannot easily buy otherwise.
What it also does is bid on searches for your own brand, which convert at an enormous rate because those people were already coming. That revenue lands in the PMax report and makes it look brilliant. Carve brand out into its own Search campaign before you judge it. More on fencing PMax in.
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