Answers
Is January a bad month to advertise?
Cheaper auctions, fewer buyers. For many categories it is a good time to test.
The short answer
Cheaper auctions, fewer buyers. For many categories it is a good time to test.
Competition drops after the Q4 rush, so clicks get cheaper. Conversion rates usually drop too.
It is a reasonable window for testing structure, creative and new products — the lessons cost less than they will in November.
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