Answers
How often should my agency report to me?
Daily numbers available on demand, a written weekly update, and a monthly conversation. Anything less is a monthly glance.
The short answer
Daily numbers available on demand, a written weekly update, and a monthly conversation. Anything less is a monthly glance.
The important part is not frequency, it is content. A report that lists impressions and clicks tells you nothing; one that says what changed, why, and what happened is worth reading.
You can also verify independently: Tools > Change history in your own account shows every edit, timestamped. Three weeks of silence there means nobody is running it.
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