Answers
How long should I test a product before killing it?
Long enough for meaningful conversion data at your price point — measured in conversions, not days.
The short answer
Long enough for meaningful conversion data at your price point — measured in conversions, not days.
A €20 product with 100 clicks and no sales has told you something. A €400 product with 100 clicks has told you almost nothing, because the expected conversion rate is far lower.
Work backwards from your break-even CPA: spend up to roughly two or three times that with no sale, and the product is answering you. Below that, you are reading noise.
Want this answered about your account?
Send it over. The teardown is free and yours either way.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account