Answers
What makes good Google Ads copy for eCommerce?
Match the search, name the product plainly, and put the real differentiator in the first line.
The short answer
Match the search, name the product plainly, and put the real differentiator in the first line.
The click is decided by relevance, not cleverness. If someone searched for a specific product, the headline should contain it.
After that, the things that move CTR for stores: free or fast shipping when true, returns terms, price or range, and genuine social proof. Vague brand language does nothing.
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