Answers
How do I track orders that happen off-site?
With offline conversion imports, or by accepting the gap and reading the trend instead.
The short answer
With offline conversion imports, or by accepting the gap and reading the trend instead.
Google supports importing offline conversions, tied back to a click ID. It is fiddly but real, and for anything with phone or quote-based ordering it is the only honest way to measure.
If that is out of reach, at minimum track the trend in total revenue against ad spend, rather than pretending the platform number is complete.
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