Answers
What is the fastest way to stop wasting money?
Read the search terms report sorted by cost, and add negatives. Today.
The short answer
Read the search terms report sorted by cost, and add negatives. Today.
It costs nothing, takes twenty minutes, and in most neglected accounts it is the single largest saving available.
After that: check for a conversion action that is not a purchase, and check how much you are paying for your own brand name.
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