Answers
How do I stop paying for clicks from countries I do not ship to?
Change the location setting from "interested in" to "people in".
The short answer
Change the location setting from "interested in" to "people in".
The default reaches people interested in your target location as well as those in it. For a store shipping domestically, that quietly buys foreign traffic that can never convert.
It is one setting, it takes ten seconds, and it is one of the most common wasted-spend causes we find.
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