Answers
How do I set up conversion tracking properly?
One purchase conversion, with real revenue attached, verified against store orders.
The short answer
One purchase conversion, with real revenue attached, verified against store orders.
Everything else — add-to-cart, page views, sign-ups — belongs as secondary. Only purchase should be primary, because that is what you want more of.
Then verify: Google’s count against your actual orders for the same window. If they disagree, nothing downstream is trustworthy.
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