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How do I know if my product feed is any good?

Compare three numbers: products live, products Google has served, products that sold.

The short answer

Compare three numbers: products live, products Google has served, products that sold.

They are never the same. The gap between live and served is a feed problem; the gap between served and sold is a product, price or page problem.

Most owners discover the majority of their catalogue has never had an impression.


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