Answers
How should I handle a price increase in Google Ads?
Update the feed at the same moment as the site, and expect conversion rate to move.
The short answer
Update the feed at the same moment as the site, and expect conversion rate to move.
The risk is a mismatch window where the feed advertises the old price — that is a policy finding, and it can arrive within hours.
Afterwards, your break-even changes too. Recalculate before you judge the campaigns.
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