Answers
A competitor is outbidding me. What do I do?
Rarely by bidding higher. Usually by being more relevant or offering something they do not.
The short answer
Rarely by bidding higher. Usually by being more relevant or offering something they do not.
Auction position is bid times quality. A better-matched ad and landing page buys position more cheaply than raw bidding.
Beyond that: shipping terms, bundles, returns policy and price are what decide the click once both ads are on the page.
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