Answers
How do I work out my break-even ROAS?
Roughly 1 divided by your gross margin, after all per-order costs.
The short answer
Roughly 1 divided by your gross margin, after all per-order costs.
At 30% margin that is about 3.3x; at 50%, 2x. Gross margin means after cost of goods, shipping, fulfilment and payment fees — not just supplier price.
Returns move it sharply. The calculator includes them.
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