Answers
Can I audit my own Google Ads account?
Yes, and the first three checks take under an hour.
The short answer
Yes, and the first three checks take under an hour.
One: compare Google's conversion count against your real orders for the same window. Two: read the search terms report sorted by cost. Three: check what share of spend is on your own brand name.
Those three explain most of what is wrong in most accounts, and none of them require expertise — just the willingness to look.
Want this answered about your account?
Send it over. The teardown is free and yours either way.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account