Answers
Google Ads or Facebook Ads for eCommerce?
Different jobs: Google harvests demand that exists, Meta creates it. Most scaled stores run both.
The short answer
Different jobs: Google harvests demand that exists, Meta creates it. Most scaled stores run both.
If people already search for what you sell, Google is usually the cheaper first euro — you are answering a question rather than interrupting someone. If nobody searches for your product because they do not know it exists, Meta or Demand Gen has to create that demand first.
We only run Google, and we say so. Plenty of our clients run Meta themselves or with someone else, and the two coordinate fine.
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