Answers
Does site speed affect my Google Ads?
Yes — it affects conversion rate and landing page experience, which affects what you pay.
The short answer
Yes — it affects conversion rate and landing page experience, which affects what you pay.
Slow pages lose buyers between click and cart, so you pay for traffic that was never going to convert. On mobile the effect is larger than most owners assume.
It is not an ads problem you can bid your way out of, which is why it belongs in an ads audit anyway.
Want this answered about your account?
Send it over. The teardown is free and yours either way.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account