Answers
Does Google Ads work for B2B eCommerce?
Yes, and Search usually does the heavy lifting because the intent is explicit.
The short answer
Yes, and Search usually does the heavy lifting because the intent is explicit.
B2B buyers search in very specific language — part numbers, specifications, quantities. That is Search territory, and it converts well when your product pages answer the query precisely.
The complication is longer decision cycles and offline conversions, which means attribution windows and lead-value tracking matter more than in consumer eCommerce.
Want this answered about your account?
Send it over. The teardown is free and yours either way.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account