Answers
Demand Gen or Performance Max?
Demand Gen when you want control over creative and placement; PMax when the feed is strong and you want reach.
The short answer
Demand Gen when you want control over creative and placement; PMax when the feed is strong and you want reach.
Demand Gen keeps you in charge of the asset and the audience. PMax decides almost everything for you and hides most of it.
For a store with a healthy feed and conversion volume, PMax usually finds more. For a store whose product needs demonstrating, or whose feed is blocked, Demand Gen is the better tool.
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