Answers
Can I run Google Ads in several countries at once?
Yes, but separate them. One campaign spanning markets hides which country is paying for which.
The short answer
Yes, but separate them. One campaign spanning markets hides which country is paying for which.
CPCs, competition, conversion rates and shipping economics vary enormously by market. Merged into one campaign, a strong market subsidises a weak one and nobody notices.
Separate campaigns per country, separate feeds where prices or availability differ, and separate budgets you can actually judge.
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