Answers
Can I advertise a pre-order product?
Yes, if the page states clearly that it is a pre-order and when it ships.
The short answer
Yes, if the page states clearly that it is a pre-order and when it ships.
Hiding the wait is the misrepresentation risk, not the pre-order itself. Stated plainly, it is fine and plenty of stores do it.
Availability in the feed should reflect it properly — marking a pre-order as in stock is the mistake.
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