Answers
Are my Google Ads conversions real sales?
Compare Google's conversion count against your actual orders for the same window. If they disagree, believe the store.
The short answer
Compare Google's conversion count against your actual orders for the same window. If they disagree, believe the store.
The common causes of inflated numbers: the same purchase firing from the tag, GA4 and an app at once; add-to-cart counted as a primary conversion; and a long attribution window crediting sales that would have happened anyway.
This matters beyond reporting, because Smart Bidding optimises toward whatever you tell it is a conversion. Feed it phantoms and it will buy more of them.
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